Consumers don’t bite. Talk to them.

Build intuition by getting close to your consumers.

Peter Drucker in his book, “Management,” said this about business purpose: “There is only one valid definition of business purpose: to create a customer. . . .”

He goes on to say:

“It is the customer who determines what a business is. It is the customer alone whose willingness to pay for a good or for a service converts economic resources into wealth, things into goods. . . . The customer is the foundation of a business and keeps it…