Kathy OnetoFlex working can be challenging. Here’s how to make it work.Flex can help make life+work more sustainable. Yet not managing one’s flex can turn it from a benefit into a detriment.·5 min read·May 29, 2022----
Kathy OnetoNavigating heading back to the office? Don’t leave your work re-entry up to chance.These tips can help you re-write your re-entry on your terms and ask for what you need.8 min read·Jul 30, 2021----
Kathy OnetoCan businesses deliver purpose and profits? These 10 companies say yes.10 Brands & 10 Lessons on Creating Stakeholder Value through Purpose2 min read·Oct 24, 2020----
Kathy OnetoWhy Brand Matters Throughout the Purchase FunnelThe Marketing function does itself a disservice when it bifurcates brand and performance marketing.·4 min read·Oct 10, 2020----
Kathy OnetoIntroducing Sustainable Ambition™It’s clear and present for most of us that the pandemic is offering a moment to rethink how we live our lives. It’s in this unique moment…·7 min read·Aug 28, 2020----
Kathy OnetoConsumers don’t bite. Talk to them.Build intuition by getting close to your consumers.·5 min read·Jul 2, 2020----
Kathy OnetoMarketing Plan Steps: How to Simply Build Your Annual Marketing PlanModern marketing is complex. But it doesn’t have to be.·5 min read·Jul 1, 2020----
Kathy OnetoMarketing Strategy Framework: 5 Factors to Consider Before Building your Marketing PlanMarketing today is more complex than ever with multiple business objectives, a multitude of channels available, and consumer attitudes and…·5 min read·Jul 1, 2020----
Kathy OnetoWhat is Stakeholder Capitalism?Should we and can we make Stakeholder Capitalism a reality?·4 min read·Jun 30, 2020----
