May 29, 2022Member-onlyFlex working can be challenging. Here’s how to make it work.Flex can help make life+work more sustainable. Yet not managing one’s flexibility can turn it from a benefit into a detriment. I love flexibility. It is one of the factors that led me to start my own consulting and coaching business. Everyone wants it now to make life+work more sustainable…Work Life Balance5 min readWork Life Balance5 min read
Jul 30, 2021Navigating heading back to the office? Don’t leave your work re-entry up to chance.These tips can help you re-write your re-entry on your terms and ask for what you need. As pandemic restrictions ease, companies are figuring out and putting in place plans to get employees back to the office full-time or following a hybrid model (even though the Delta variant is forcing…Work Life Balance8 min readWork Life Balance8 min read
Oct 24, 2020Can businesses deliver purpose and profits? These 10 companies say yes.10 Brands & 10 Lessons on Creating Stakeholder Value through Purpose With the new “Statement on the Purpose of a Corporation” from the Business Roundtable, companies are being called upon to embrace Stakeholder Capitalism. Further, given the economic and social climate with the pandemic, businesses and brands are also being called to deliver on Purpose more than ever. Some contend that…Stakeholder Value2 min readStakeholder Value2 min read
Oct 10, 2020Member-onlyWhy Brand Matters Throughout the Purchase FunnelThe Marketing function does itself a disservice when it bifurcates brand and performance marketing. Why? Simply because brand matters throughout the purchase funnel, and all marketing needs to perform. Separating brand and performance marketing implies brand doesn’t apply to certain marketing tactics throughout the funnel and suggests not all tactics need to deliver ROI or they won’t deliver a return. These poor definitions also…Branding4 min readBranding4 min read
Aug 28, 2020Member-onlyIntroducing Sustainable Ambition™It’s clear and present for most of us that the pandemic is offering a moment to rethink how we live our lives. It’s in this unique moment when many are experiencing the colliding of our professional and personal lives inside our homes that we recognize that being on for work…Sustainableambition7 min readSustainableambition7 min read
Jul 2, 2020Member-onlyConsumers don’t bite. Talk to them.Build intuition by getting close to your consumers. — Peter Drucker in his book, “Management,” said this about business purpose: “There is only one valid definition of business purpose: to create a customer. . . .” He goes on to say: “It is the customer who determines what a business is. It is the customer alone whose willingness to…Consumer Behavior5 min readConsumer Behavior5 min read
Jul 1, 2020Member-onlyMarketing Plan Steps: How to Simply Build Your Annual Marketing PlanModern marketing is complex. But it doesn’t have to be. Having worked across multiple industries from Consumer Packaged Goods (CPG) to eCommerce and gotten sucked into the hype of new marketing channels from social media to influencers to content marketing, I can understand how marketers get tripped up on how to think about building a marketing plan in today’s industry…Marketing Plan5 min readMarketing Plan5 min read
Jul 1, 2020Member-onlyMarketing Strategy Framework: 5 Factors to Consider Before Building your Marketing PlanMarketing today is more complex than ever with multiple business objectives, a multitude of channels available, and consumer attitudes and preferences frequently changing. You really can’t do it all unless you have an endless budget, and few companies and marketers are that lucky. While you may be tempted to chase after each new shiny marketing channel, STOP! Pause before you act. You need to be discerning about what you implement, questioning the value…Marketing Strategy5 min readMarketing Strategy5 min read
Jun 30, 2020Member-onlyWhat is Stakeholder Capitalism?Should we and can we make Stakeholder Capitalism a reality? — In The Agency Oneto’s 2020 Forecast released in January, we wrote about the trend towards building “An Ecosystem Economy.” The more common term being used these days is “Stakeholder Capitalism.” Stakeholder Capitalism was this year’s central theme at the World Economic Forum in Davos in January and the 2020 Davos…Stakeholder Capitalism4 min readStakeholder Capitalism4 min read
